Clik here to view.
PLUG-MI the new sneakers and urban culture event
Last weekend in Milan took place the second edition (the first official with the new format) of Plug-Mi. An event dedicated to urban culture and street style, where sport meets with music, fashion and...
View ArticleClik here to view.
Chupa Chups and Sanrio: BFF, Brands for Fun
Our readers perfectly know how Brand Jam since 2012 is at the forefront of the “Collaboration Generation”, spreading and sharing all those smart marketing and cultural crossovers, today in the agenda...
View ArticleClik here to view.
Kingsman branches out to luxury fragrance
Coty Inc., the global fragrance company, and Matthew Vaughn, director, writer and producer of the film series “Kingsman”, have announced a global creative partnership to launch a new line of Kingsman...
View ArticleClik here to view.
Shu Uemura X Pokémon
For the next holidays season the Japanese high-end makeup brand Shu Uemura announce the launch of an adorable Pokemon limited edition. The make-up and beauty collection features the iconic Pikachu on...
View ArticleClik here to view.
Tic Tac meets Coca-Cola for an iconic limited edition
The Ferrero Group announced the launch on the market of a limited edition of Tic Tac Coca-Cola. Tic Tac has indeed created the first mint with the refreshment of Coca-Cola. More the just a mere...
View ArticleClik here to view.
Rado launches Le Corbusier Les Couleurs
Rado, the Swiss watchmaker, has just launched a new collection in collaboration with Fondation Le Corbusier: the True Thinline Les Couleurs. Based on vivid and vibrant colours from Le Corbusier’s...
View ArticleClik here to view.
Star Wars x Levi’s, the Force in the product
Levi’s has just launched its Star Wars x Levi’s collection. Not much time has passed from the Peanuts x Levi’s and the Hello Kitty x Levi’s launches, while Levi’s seems to be revving up its licensed...
View ArticleClik here to view.
The Halo Licensing Survey Q3/2019 is out. Promo offer
The Q3/2019 edition of Brand Jam’s Halo Licensing Survey has just been delivered to subscribers: another roundup of developments and deals in the licensing, branding and retail game. Find out how to...
View ArticleClik here to view.
Puma boards One Piece
The manga/anime trend continues to attract brands and Japanese-inspired pop-themed collabs are even more frequent, especially if we speak about streetwear. Among the most sought after titles, Dragon...
View ArticleClik here to view.
Sebago has teamed up Pendleton for a Native Americans-inspired capsule
The American wool fabrics brand Pendleton and the sportswear label Sebago, joined forces to create a capsule collection that combines the East and West Coast of America, alternates leather with wool,...
View ArticleClik here to view.
“Naughty or Nice”? Macaulay Culkin signs Happy Socks’ Xmas campaign and capsule
Christmas is almost here and to celebrate the holidays the lifestyle brand, known for its colourful and imaginative patterns, has decided to gift its fans with an unconventional capsule collection....
View ArticleClik here to view.
E-Bikes enchant Harley Davidson also
After a visit to EICMA 2015,the global bike and motorbike trade fair, we tried to outline what was ahead in the electric urban mobility scene, in the wake of e-bike maket growth. Four years after, at...
View ArticleClik here to view.
Puma, Sonic’s official supplier
Sonic will be the protagonist of a CGI movie in February 2020, and Puma readies to supply the hedgehog with a pair of tailor made red and white sneakers. A post on PUMA Instagram profile some days ago...
View ArticleClik here to view.
Zara launches a fragrance range with Jo Malone.
Jo Malone, creator of the namesake fragrance brand has just developed Zara Emotions Collection, an exclusive collection of fragrance sold exclusively at the fast fashion giant. Jo Malone founded her...
View ArticleClik here to view.
ASICS with Transformers
After a collaboration with Puma launched early this year, the Transformers double down on sneakerheads with Asics. Asics x Tranformers Gel-Lyte 5 is the new capsule just announced, and although it...
View ArticleClik here to view.
Opens the first Nutella pop-up hotel
A dream for many, certainly a one of a kind experience that will offer a real “brand immersion” for all Nutella lovers. Following the footsteps of the Nutella Cafes in New York and Chicago, the...
View ArticleClik here to view.
Etnia Barcelona pays homage to David Bowie
The fact that David Bowie is not just an artist but an iconic outsider icon is clearly demonstrated by the recent powerful usage of his imagery in the consumer product industries. Standing out among...
View ArticleClik here to view.
Champion and Coca Cola together at Foot Locker
Champion Athleticwear, makers of authentic athletic apparel since 1919, launched a limited-edition capsule collection, Champion x Coca Cola, in collaboration with Coca Cola. A high-energy collection,...
View ArticleClik here to view.
V&A grows in Asia with licensing
The V&A’s timeless archive and collections continue to inspire designers, retailers and brands celebrating art, creativity and craftsmanship all around the world. The V&A award-winning...
View ArticleClik here to view.
Retailtainment, according to Chupa Chups and Vanke Mall
“Here is where the world famous lollipops are born”. The Vanke Shopping Mall, one of the most popular malls in Shanghai, has chosen Chupa Chups to create “Funky Up! The Treasure Factory!”, a Christmas...
View Article