The theme of travel, with all its accompanying cultural imagery, is a central element of Moleskine’s brand.
Its partnership with Bric’s represents another important step in its gradual process of
brand extension into new categories, where Moleskine’s dedication to travel and mobility can be expressed through a new, relevant product ranges aimed at customers increasingly conscious of the expressive value of the travel items they choose.
Bric’s, a historic Italian company leader in the luggage and accessories sector, will realize a capsule collection of items that combine its know-how and excellent craftsmanship to meet the needs of modern globetrotters. For this co-branding, Bric’s has developed a technical and functional concept that integrates style and the behavioural needs of Moleskine consumers. It’s a series of elegant, practical and innovative accessories for young professionals, contemporary nomads and connected world citizens.
The ‘Moleskine by Bric’s’ project perfectly combines the respective strengths of the two Italian companies, creating a collection of products that express a complementarity of skills.
Moreover, by sharing distribution channels, Bric’s and Moleskine will also be able to work together to expand their presence in international markets through a solid and carefully chosen platform.