Lady Gaga and Elton John has partnered with the American department store Macy’s to create Love Bravery, a limited-edition line of clothing and accessories that, according to their creators, inspire compassion and combat prejudice.
Love Bravery is a wide collection covering diverse categories like shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins, and even speakers, water bottles and skateboards. It features vibrant graphic prints and designs inspired by both artists’ musical talant and personal extravaganza.
Full of artistic ingredients, the range features fresh crop tops, sleeveless tees in stark black-and-white, heather sweatshirts with tonal graphics and tops with metallic lettering. Oversized scarves with piano key prints and artistic interpretations of Lady Gaga’s face are stylishly offbeat, and neoprene backpacks that say “LOVE” and also have piano key prints. With enamel pins and patches in the shape of moto jackets, electric guitars, microphones, platform shoes and Lady Gaga’s infamous claw, the options to show off your inner little monster are endless. Clutches in the shape of sunglasses, pianos and hearts are unapologetically fun and sassy.
“In addition to being deeply talented musical artists, Lady Gaga and Sir Elton John are champions of self-love, courage, empathy and kindness, and Love Bravery represents all of those tenets,” said Martine Reardon, Macy’s chief marketing officer.
Love Bravery will be sold exclusively at Macy’s from May 2nd through end of August 2016, with 25 percent of the purchase price benefitting both artists’ charity foundations: Born This Way Foundation and the Elton John AIDS Foundation. Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. All donations from Love Bravery sales on sale through August 30, 2016, will be made to Born This Way Foundation which will use 50 percent to support the Elton John AIDS Foundation